TV screens of all brands, connected by all possible devices: ADSL boxes of telecom operators, post in HBBTV format, receiving TNT by a classic antenna and connected to the Internet by an Ethernet socket, a game console connected to the TV and toInternet...

In front of a sofa, a coffee table, covered with remote controls...Welcome to DOTSCREEN, in Boulogne (92), a company created four years ago, which develops applications for television channels, on -demand video services like Pluzz (the remedial TV of France online televisions and on the LG connected television), telecom operators (on the Livebox of Orange, for example), and draws interfaces to navigate from one application to another.

When TV tames the net

When Reed Hastings, the boss of Netflix predicts the disappearance of "linear" television channels for the benefit of Internet applications, Stanislas Leridon, co -founder of Dotscreen, estimates that the flows of images, linear or not, will cohabit withoutDistinction on the TV screen.Demonstration: we look at a chain live.Pressure on the remote control and several paving stones are displayed at the bottom of the screen: catch -up TV, special offer to review the entire season of a series, a few days before the next, video at therequest...With the remote control, we slide from one block to another, we select, and the chosen program replaces the flow of the channel.In the television of the future, "linear and non -linear merge.And no one said that the channels were condemned to only make linear, "insists also Bruno Patino, Deputy Managing Director for Programs, Ouds and Digital Developments of France Télévisions.In the EOS building, adjoining that of Microsoft in Issy-les-Moulineaux, France Télévisions has installed its management and development management.Again, a demonstration room similar to a television store and a coffee table cluttered with remote controls of all kinds.We show how we can come back to the start of the current program, with the Salto function, zapper while scoring programs to watch later with the cake function launched on October 23 - two functions inaccessible for the time being on the box of operators, but only in TNT on connected TV.Linear or not, this is no longer the question...Audiovisual groups did not wait to "delinearize" their programs.

Cattered television, direct control to break down, then resume viewing: so many features introduced for several years, thanks to the internet operators' boxes installed in 15 million French households, and more recently in TNT on televisions in format saidHBBTV (between 1million and 700,000 active positions to date).

But the arrival of Netflix catalyzes the current mutation and accelerates the tilting of the world of television and its channels to that of internet applications.If they do not want to be swallowed up, audiovisual broadcasters must innovate and quickly.And not only by looking for different content, “transmedia” or multi-ecrans programs, humorists on YouTube.Or by making the image and the sound ever more spectacular, with ultra high definition, augmented reality headsets...They must also provide the user of the TV screen with an experience close to that of the world of Internet applications.

The majors are requesting inventive start-ups

They can rely on an agile start-up fabric for this, some of which are already a storefront, such as Dotscreen, Wiztivi and many others.The new uses of spectators, the quest for a “hyperdistribution” of their content on all screens (TV, PC, Mobiles, Tablets), of a fluid interface, concentrate a good part of the innovation strategies of audiovisual actors.If "there is no question of entrusting this strategy entirely to a start-up, we will seek with them bricks of technological solutions to aggregate" to obtain the best result faster, explains Patrick Holzman, Director of Canalplay, in Canal+.At the end of 2013, Canal+ launched Canalstart, support program for four to five start-ups per year.Young shoots can benefit from financial support, advice, and test their products on the basis of Canal+ subscribers.Some 200 projects from around the world struck the door.Streaming technologies that improve the encoding of video flows and their distribution on the Internet and on all screens, data analysis (Big Data), content recommendation, are among the areas favored by the group in its search forPartner start-up.

Bouygues Telecom's new TV box, Bbox Miami, launched on December 4, also illustrates these partnerships.This box, which uses Google's Android operating system, is open to all its applications.For the interface, Bouygues relied on I Feel Smart, a young company "with which we have been talking for three years, without their activity corresponding to what we were doing at the time," says Pierre Schaller, director of the'Innovation of the operator, who insists on the interest of knowing how to build over time a network of start-ups.

Shy Shriqui and Xavier Bringu, the co -founders of I Feel Smart, met at Orange.They started working on their project before swarming out of the operator.Their conviction, "is that we must bring the interface closer to the television, the quality, the simplicity and the fluidity of that of a tablet.Otherwise it will be abandoned by the new generations ”.For the video recommendation engine on demand on the Bbox Miami, I Feel Smart has found a partner, another start-up, Spideo.

On December 16, Bouyues Telecom will attribute, as part of its start-up challenge, an "Android decoder" trophy with 20,000 euros, to an application that "will enrich the experience or revolutionize the uses of TV".

Another sign of this new attention from the world of television for young innovative shoots: in April 2014, MIPTV, audiovisual programs market in Cannes, organized a start-up competition for the second time, Mipcube Lab, in partnership withThe Fabernovel agency, specialist in the digital business transformation.The competition did not relate to content, but to technological solutions for broadcasters, advertisers or advertising agencies.A hundred files have been received from Europe from California...Control of data to better personalize content, recommend, interactive and targeted advertising, production tools (online casting, for example): these are the major themes of companies that have contributed, recalls Caroline Pandraud de Fabernovel.It is a French company, Tvty, which won, between two American finalists, a British and an Australian.Its "moment marketing" platform synchronizes advertising on the web with what is happening on a television screen.Thus, for the Telethon, on December 5 and 6, France Télévisions Advertising designed with TVTY a campaign that follows in real time the evolution of donations.Advertisements for the French Association for the Fight against Myopathy (AFM) are sent to France Télévisions websites, with scenarios that adapt to the stages of donations affected.

However, start-ups in the sector would like audiovisual groups to exceed the experiments stage.For Stanislas Leridon (Dotscreen), the channels still too often perceive companies like his in a logic of innovation, and not yet exploitation, while a "tsunami" threatens them."They do not invest enough in new forms of distribution," he regrets.However, developing an application on an Xbox console, for example, costs around 70,000 euros, and allows you to receive millions of homes, around the world.In the United States, the first access terminal to Netflix is the PlayStation console, connected to the TV, he notes.But few French channels make the effort to be present on this console.The heterogeneity of screens and reception mode - Connected TV, tablets, smartphones, decoders, TNT, consoles - remains a mutation brake.

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