Like computers and tablets, connected watches took advantage of COVID-19 to increase their sales by more than 47% in the second quarter of 2021, returning to their pre-pandemic level. And of course, the Apple Watch leads the category with the Series 6.

The Apple Watch still largely dominates watch sales

According to the latest studies from Strategy Analytics, shipments of smartwatches have almost increased by 50% year on year to reach 18 million units in the second quarter of 2021, with the Apple Watch retaining the top position with 52% of the market share.

Strategy Analytics executive director Neil Mawston estimates Apple shipped 9.5 million units worldwide in Q2 2021, 46% better than Q2 2020.

The Apple Watch Series 6 was introduced in September 2020 with a new S6 chip, a brighter always-on display, and a new blood oxygen sensor that refined the experience initiated in 2015.

While Samsung only accounts for 10% of the market share, Mawston believes that "for the rest of the year and during the fourth quarter holiday period is very promising" for the Korean. At issue is the new partnership with Google on the Galaxy Watch 4 which is "packed with compelling apps that track your holistic health better than ever".

In addition, Strategy Analytics also backs up the Apple Watch Series 7's larger display:

Rumor has it that the Apple Watch 7 will be unveiled in the next few weeks alongside the new iPhone 13. It will feature a new flat-edged design, a thinner case, a bigger screen, and more certainly health side. In the meantime, you can take advantage of the latest Series 6 promotions.