Benchmarks and keys to decipher the current spectacular expression of civilizations, luxury contributes to the influence of major powers in the world.In turn instrument of the soft power, a tool for diplomacy and means of influence, luxury is a key player in international relations.
This is what this work describes from a historical, economic and political point of view: from clichés to reality, he tells us about places, facts and figures to help us see more clearly.Luxury specialist, the author offers 40 documented sheets to identify the challenges and challenges of this sector.The whole is illustrated with cards, graphics and paintings.
"Luxury: new geopolitical confrontation field?"Pascal Boniface
Biography of author Bruno Lavagna is the founder and director of ‘.Exclusive '.International Luxury Expert (crafts, yachting, fashion and accessories, perfumes and cosmetics, gastronomy...)) and consultant in luxury geostrategy, he is a speaker as part of the Master of Science in Luxury Management at the International University of Monaco (IUM)).Quadrilingual, he developed real know-how in economic, cultural, sporting, environmental and humanitarian diplomacy, especially with the Embassies of the Principality of Monaco (Unesco, Europe, Russia, United States, China, India, Japan, Australia...)).
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