Announced in March, Apple TV+ arrives in France on November 1 with the ambition to counter Netflix.But does Apple service have the weapons to impose itself on this market and shade the King of Streaming?We take stock of Apple TV+, the video streaming service of the Cupertino giant.

The big battle for video streaming will take place in 2020 and many challengers intend to come and jostle Netflix.The essential leader of this growing sector expects a few disruptions, but wants to be serene before the arrival of services such as Disney+ or Apple TV+.The Cupertino firm has taken the turn of the services in recent years and now wants to embark on video streaming.Unveiled in March, Apple TV+ will be available on November 1 in France and the first steps of a giant like Apple will be followed carefully.A few days before the launch of Apple TV+, here is everything we know about the Cupertino platform.

© screenshot/Apple

Apple TV+: an ambitious Svod platform

Services are gaining momentum at Apple and must in the medium term compensate for the drop in iPhone sales.The decision to embark on video streaming with Apple TV+ is part of a diversification strategy which must tip the Apple in a new era.

Apple TV+ is a new video streaming service by “Netflix” subscription.Comparison with the sector leader is inevitable, but Cupertino knows that the path will be long before becoming the number one challenger of the market reference.However, Netflix is the target of an Apple who does not hesitate to fill up on stars.To compensate for the youth of his service, the Californian giant puts on his brand and his address book, unrolling the red carpet to Hollywood stars or the small screen like Steven Spielberg, Jennifer Aniston, Steve Carlel, Reese Witherspoon or evenOprah Winfrey.Big names that will enrich Apple's offer to allow it to get closer to Netflix, but also other challengers that are Amazon Prime Video, Hulu or the other highly anticipated service: Disney+.

When will Apple TV+ be available?

The service will be launched on November 1 in more than 100 countries and regions, including France.Apple offers a dedicated page on its site so that the interested parties are warned of the arrival of its platform and be "among the first to watch Apple TV+".

Note that the original Apple creations will be subtitled and/or doubled in nearly 40 languages, with in particular coded subtitles for deaf and hard of hearing.These audiodescriptions will be offered in eight languages.

What is the price of the Apple TV+ subscription?

Without commitment, Apple TV+ will be offered in the form of a monthly subscription at 4.99 euros after a free 7 -day trial.Up to six people will be able to access content thanks to family sharing, which makes Apple service one of the cheapest on the market.Netflix is currently offered between 7.99 and 15.99 euros per month, while Disney+ will be launched at 6.99 euros.For these last two, the price may vary depending on the image quality and the features.

For his part, Cupertino promises original creations every month, without advertising and on demand, in 4K HDR and Dolby Atmos.It will also be possible to download content to view it offline.

To promote its service, Apple has also decided to offer a 1 year of subscription for any purchase of a new iPhone, iPad, iPod Touch, Mac or Apple TV, a saving of around 60 euros.

How to watch Apple TV+?

The service will be logically accessible from many recent Apple devices.The firm announces availability on iPhone, iPod Touch and iPad with a recent version of iOS or iPados (iOS 12.3 or later) or Mac (MacOS Catalina).Apple TV+ will also be offered on the Apple TV 4K, HD TV and Apple TV (3rd generation) with tvos 12.At least 3.

© Apple

Subscribers can also access the service via the TV site.Apple.com/fr from the Chrome, Firefox or Safari browser.Finally, Apple TV+ will also be available in the Apple TV application on certain smart TVs signed Samsung (2018, 2019 and future models) and "later" on LG, Sony, Roku, Vizio and Amazon Fire TV platforms.It will therefore be noted that the service will not be accessible from Android, the Apple TV application, which is not available under Google OS.

Apple's exclusive content

The reduced price of Apple TV+ is partly explained by the limited catalog of original content when it comes to launch.The Cupertino firm promises to enrich its offer and ensure that it will offer "an impressive catalog of serial, films and original documentaries".In the meantime, the platform will offer a dozen original creations on November 1:

Dickinson, a dark comedy on the transition to adulthood, describes the constraints of society, the female condition and the family, from the point of view of a young rebel poet, Emily Dickinson.

For All Mankind, new series by Ronald D.Moore, imagine what would have happened if the space race had never stopped and the space program had remained at the heart of American culture, with its hopes and its dreams.

Helpsters, new children's series of the creators of 1 rue Sésame, stages Cody and a happy band of monsters who like to solve the problems.

The secret of the pen revisits the American series Ghostwriter.Four young people, gathered by a mysterious ghost haunting a neighborhood bookstore, must together free up literature characters.

Oprah Winfrey talks with writers to form an active international reading club, but also create a link in the world and show examples that change the situation.

See, with Jason Momoa and Alfre Woodard.This saga takes place 600 years in the future when a virus has decimated the population and made the survivors blind.When all of humanity has lost its sight, it must adapt and find new ways to survive.

Snoopy in space, new production of Peanuts Worldwide and DHX Media, tells the adventures of a snoopy becoming astronaut.Together, Snoopy, Charlie Brown and the Peanuts as a crew take control of the international space station to discover the moon and the universe.

The Morning Show with Reese Witherspoon and Jennifer Aniston, also co-producers, and Steve Carell.This series depicts the universe of the first JT of the day, as well as the ego, the ambitions and the distraught quest for the power of those awaken America every morning.

The Elephant Queen, both a documentary film and ode to an endangered species, follows a matriarch and its herd in their migration where fight for survival, loss and return to sources mix.

With a limited catalog, Apple decided to stand out from Netflix by adopting a weekly diffusion rate.The service should offer the first three episodes of certain programs and then spread the broadcast with one episode per week.This rhythm would also allow Apple to keep its subscribers, avoiding a binge-watch of its original creations and the flight of subscribers after a few days or weeks.

The months following the launch of the service will be marked by the launch of several new features.Apple evokes on its site the arrival of the Truth Be Told series with Octavia Spencer and Aaron Paul, of the film The Banker with Anthony Mackie and Samuel L.Jackson or thriller serving as m.Night shyamalan.Little America and the Hala film will also be broadcast on the platform.

Finally, Amazing Stories of Steven Spielberg also makes the most anticipated series, but its development has been late.To convince, the firm would have revised upward its budget dedicated to the production of films, series and programs, going from an envelope of $ 1 billion for the first year to $ 6 billion.According to The Hollywood Reporter, a series like See would cost $ 240 million for two seasons.

A budget of $ 15 million per episode, or 300 million dollars for both seasons, is also mentioned for the series The Morning Show.Finally, Apple also decided to launch its own studio to develop Masters of the Air, the rest of the Band of Brothers series.

Apple TV+ is not (yet) a competitor of Netflix

Apple will be with Disney (Disney+ will not arrive in France until 2020) the challenger to follow in the coming months.On November 1, it will however be difficult to consider it as a rival of Netflix due to a still light catalog and the absence of "cold" content.The firm did not mention the presence of these contents which are at the heart of a battle between the different market players.

See will be one of the flagship series at the launch of Apple TV+ © Apple

Netflix did not fail to tackle its competitors by explaining: “Although new competitors have excellent titles (especially cold content [Disney+]), none has the variety, diversity and quality of the qualityoriginal programs that we produce in the world ”.As of November 1, Apple's responsibility to provide the start of an answer and prove that it is capable of "revolutionizing" this sector.

One More Thing: Apple and cinema

Unlike Netflix which favors its platform, Apple could more turn to dark rooms.Some productions could indeed benefit from a big screen outing, as reported by the Wall Street Journal.Cupertino, who has not confirmed this information, would offer a temporary exclusivity of at least three months to meet the requirements of the film industry in the United States.

The film Hala will be entitled to a dining room, before arriving on the © Apple streaming platform

The film on the rocks, directed by Sofia Coppola, would be affected by this decision..The release of this feature film with Bill Murray is scheduled for 2020.The Variety site adds that Apple would plan to broadcast three original content in the American dark rooms, before their availability on Apple TV+.The documentary film The Elephant Queen should take advantage of a indoor release from October 18 before landing on November 1 on the platform.Hala and The Banker films are also entitled to an release in cinemas, before landing on the video on -demand service.