Free extends its new advertising formula oriented towards the real use of telecom networks at its 5G.
"It's your data: you use it as you want".We revealed to you yesterday the new free advertising spot for his fiber offers, the operator adopts a similar formula to promote his 5G, in two short video clips.
Since most people use their mobile networks for fairly simple uses, and not for services requiring extremely important flow, Free is betting on simplicity.We thus find in these two advertisements the presence of a graph representing the use of its data envelope of a user and a user.
We thus find a taxi driver completely addicted to Mario Kart on smartphone making a potential client wait time to finish her game and a teacher in full written interrogation spending time on the Tinder meeting application.Both taking advantage of the "largest 5G network, at the cost of what they really do".A small spike to operators offering 5G in dedicated packages more expensive than their 4G version.
Let us recall that currently, 5G operates on a network whose heart is in 4G.Thus, flow rates are not yet really staggering, as demonstrated by the first NPERF barometer dedicated to the new generation of mobile telephony.Here therefore, Free chooses the sincerity without monitoring this new technology with possible ultra-technical uses, but just by presenting its offer, without forgetting to present above all the offer coupled with the Freebox Pop, much more attractive with its unlimited 5Gfor 9.99 €/month.
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